Stronger Voice: Digital campaigning

This event is full and closed for new bookings. If you would like to be added to the waiting list should spaces become available, please email events@clinks.org.

These days a campaign’s success often hinges on how well it is executed online. But with the huge range of tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. 

In this interactive Stronger Voice training session, attendees will explore what makes a successful digital campaign strategy through real life examples. This will include; how to develop effective, impact-driven mobilisation tactics and actions, and how to choose and prioritise your communication channels. 

Furthermore, participants will: 

• Learn how to use a Theory of Change to analyse how activity can lead to impact 

• Develop an understanding of how to design mobilisation tactics that meet the needs of both their target and their supporters 

• Learn how to choose the most effective digital communication channels for their campaign. 

About the trainer

This workshop will be led by Jess Day, Client Care Manager and Digital Strategist at digital mobilisation agency, more onion. Jess supports more onion’s UK clients to meet their campaigning and fundraising goals, having previously worked at Oxfam, Christian Aid and Which? in digital roles. She is an experienced trainer and facilitator, having facilitated the ECF Oxford event for many years, developed and delivered events for the CharityComms network, and supported the campaigners get-together Wine and Wotsits. Jess is also one of the small volunteer team behind parent-led campaign Let Toys Be Toys, calling on the children’s book and toy industries to drop narrow gender stereotypes. 

This training is delivered in partnership with The Sheila McKechnie Foundation (SMK). SMK aims to support new and inexperienced campaigners, and to champion the right to campaign, offering experience and resources to bring the campaign community together. They support individuals, groups and communities to have the skills and confidence to speak up and take effective action on issues that matter to them. 

Who can attend? 

These events are open to anybody working for a voluntary organisation in the criminal justice system. Please only book one ticket per organisation as we expect there to be high demand for these events. 

It is aimed at a mixed level group and it will be most useful for anyone working in a policy, campaigns or communications role, or anyone else interested in telling people’s stories to influence policy or to campaign on issues that matter to their organisation or service users.  

About Stronger voice 

The Stronger Voice programme is funded by the Lloyds Bank Foundation for England and Wales, and aims to help the voluntary sector working in criminal justice to develop a unified and influential voice, at both a national and regional level. Through this programme, Clinks is bringing together experts across policy, campaigns and communications for a range of free events, training and coaching opportunities to support organisations of all sizes to feel more confident in influencing policy and campaigning for change.