Stronger voice: bringing out the ‘why’ in your work

*We are now oversubscribed for this session and have closed the booking system. If you would like to be added to a waiting list please email events@clinks.org*

Lots of us are experts at telling people what our organisations do. What we are less good at, is telling them why it matters.

This practical session is designed to do just that. A short session for those who are already confident at talking about their work, but don’t always feel like their audience is connecting with the importance of it.

We’ll kick off with some insights into public beliefs around crime and justice before dedicating the bulk of the session to talking about why you matter and how this can link to your influencing and campaign aims.

Participants will gain:

• An introduction to different methods for talking about why your organisation matters
• A plan to create a clearer, stronger narrative about your organisation that can help you connect with different audiences
• Opportunities to practice and learn from other organisations working in the criminal justice system.

Who is this session for?

This session is designed for those who already have some experience in using language whether in senior management, as fundraisers, in policy departments or in communications.

About the trainer

The training will be delivered by Liz Kearsley, a communications specialist who works with organisations to improve language, messaging and brand. Liz has been training organisations in the crime and justice sector since 2018 and previously held the position of head of communications at several different charities.

Eligibility criteria

As Lloyds Bank Foundation for England and Wales are funding this programme of work, we are asking for the following criteria to be met:

• These are open to any voluntary organisation working in the criminal justice system, though each event has a different capacity of attendee numbers to ensure the training is effective
• Places will be allocated on a first come first served basis, subject to eligibility and availability, though Clinks will reserve specific spaces for organisations working with people in contact with the criminal justice system that are led by and focussed on racially minoritised people
• Please only book one ticket per organisation as we expect there to be high demand for these events.

About Stronger voice

The Stronger voice programme is funded by the Lloyds Bank Foundation for England and Wales, and aims to help the voluntary sector working in criminal justice to develop a unified and influential voice, at both a national and regional level. Through this programme, Clinks is bringing together experts across policy, campaigns and communications for a range of free events, training and coaching opportunities to support organisations of all sizes to feel more confident in influencing policy and campaigning for change.